Scaling Pawwy with a unified Design System
Timeline
Nov 2024 - Jan 2025.
Role
Product Designer (Design Lead) + Front-end Developer.
Overview
Pawwy is a pet health platform connecting veterinarians and pet owners. As the product grew, the interface became inconsistent and difficult to scale.
I led the creation of a design system to standardize UI components, tokens, and design patterns across design and development.
A faster and more consistent product experience
Standardizing components and tokens to help teams build faster and deliver a consistent, accessible experience.
Discover
Problem exploration (empathize)
Research
Surveys
Competitive audit
Define
Organize research
Empathy Map
Identify themes
Define insights
Solution
Develop
Design UI documentation
Design System
Information architecture
User flows
Wireframes
Feedback and design reviews
Deliver
General prototype
Translate from UI to code
Feedback
General testing
Make adjustments
Release the results
Problem Statement
How might we keep Pawwy’s experience consistent as the product grows?
As Pawwy expanded across multiple products, inconsistencies in components, naming conventions, and visual styles started to appear. Without a shared system, teams struggled to design and build features consistently, leading to fragmented user experiences.
Research
The real issue wasn't the UI, it was the lack of a system
Interface audits, team interviews, and accessibility checks revealed that inconsistencies across Pawwy products were not isolated design issues, but symptoms of a missing design foundation shared between design and development.
Solution Strategy
Instead of fixing screens, we built the foundation
The research showed that many UX issues originated from the absence of a shared system. Rather than solving inconsistencies one screen at a time, we focused on building Pawwy’s design system as the foundation for all products.
Information Architecture
Simplifying how users move through Pawwy
The product’s structure became increasingly difficult to navigate. I redefined the information architecture to create clearer hierarchies and a more consistent navigation system.
Design System
One system for every Pawwy product
I designed a unified design system to support Pawwy Tutors, Pawwy Vets, and future products. By standardizing tokens, components, and patterns, the system creates consistency across experiences while enabling teams to design and build faster.
A vibrant and expressive color palette designed to reflect Pawwy’s mission—bringing energy, warmth, and trust to a product that connects pet owners and veterinarians.
